Dolce & Gabbana Digital Strategy Pitch

New Business Pitch | Dentsu Korea

Feb 15, 2023 - Feb 28, 2023 (2 weeks)

The pitch was completed within a two-week timeline (Feb 15 – Feb 28), requiring fast market research, competitor analysis, and clear translation of insights into a client-facing strategy.

Overview

Contributed to a winning digital strategy pitch for Dolce & Gabbana as part of a team of three junior members and one senior lead. Supported the proposal by consolidating market, competitor, search, and customer journey insights into strategic recommendations for the Korean luxury market.

My role

Developed a brand factbook consolidating market, competitor, and campaign insights
Analyzed search query trends, ad spend, and competitor campaign activity across luxury brands
Reviewed Dolce & Gabbana’s customer journey to identify marketing and conversion opportunities
Conducted competitor benchmarking to understand digital presence, campaign messaging, and platform usage
Supported Kakao channel strategy, including content direction, twice-monthly communication planning, and emoji campaign ideas
Analyzed brand health indicators through search behavior and competitive PR activity
Structured findings into pitch-ready insights to support media and communication strategy

Key Learnings

Learned how market research, search behavior, competitor activity, and customer journey analysis can be connected to build a stronger digital marketing strategy.

Outcome

Contributed to a successful pitch win, helping secure the client contract.