Mendix, a Siemens Business PPC Campaign
My Role
Led campaign kickoff and brief alignment, coordinating between iProspect Korea, iProspect Germany, and Siemens stakeholders
Developed and managed campaign timeline, including keyword delivery, asset deadlines, and go-live schedule
Conducted keyword research, localization, and translation, adapting global messaging to the Korean market
Built and structured keyword strategy including competitor benchmarking and search intent alignment
Proposed an increase in campaign budget from ~$1.5K to ~$3.5K USD to improve campaign viability
Set up UTM tracking and landing page parameters to support performance tracking
Coordinated campaign setup including ad copy structure, keyword input, and platform configuration (Naver PPC)
Managed client communication and intercompany coordination with global teams (iProspect Germany)
Handled operational processes, including invoicing and internal coordination
Outcome
Completed full campaign planning and setup, including keyword structure, tracking, and platform configuration
Campaign launch was delayed due to website readiness and internal client constraints, despite full setup completion
Demonstrated ability to manage campaign delivery end-to-end under uncertainty and cross-market dependencies
Key Learnings
Learned how campaign execution can be impacted by external dependencies such as product readiness, and the importance of aligning timelines across multiple stakeholders in global projects.
PPC Campaign on Naver, Korea’s leading Search Engine
Timeline
