Valentino Search & Display Ads Campaign
Overview
Managed Valentino’s always-on search advertising and three one-week display advertising campaigns over a four-month period on Naver, South Korea’s leading search platform, overseeing media planning, budget allocation, execution, and performance monitoring. (Mar 2023 – Jun 2023)
My role
Managed always-on search advertising (brand search) to maintain visibility for branded queries
Planned and executed three one-week display advertising campaigns
Developed and adjusted media mix plans across search and display channels
Managed display campaign budget of ~$13K USD per campaign, ensuring efficient allocation and no overspending
Coordinated campaign scheduling, including temporary pause and reactivation based on site conditions
Updated and reviewed creative assets based on platform guidelines
Produced campaign reports to track CTR, impressions, clicks, spend, and delivery
Evaluated premium vs. standard search placements to balance visibility, brand positioning, and cost efficiency
Monitored performance and adjusted budget allocation and campaign settings accordingly
Key result
Maintained stable campaign operations with no budget overspending issues
Delivered higher-than-estimated CTR across campaigns
Achieved strong engagement performance, with peak Display Ads results reaching 1.31% CTR and 128% of planned clicks despite limited impression delivery
Key Learnings
Learned how to maximize campaign impact within a fixed client budget by aligning media spend with campaign timing, placement strategy, and brand priorities.
Display Ads Asset
Brand Search PC & MO
