Instagram Marketing Strategy Proposals
Overview
As a Strategic Planner at Maizon Inc., I developed Instagram marketing strategy proposals for Toronto-based SMBs across food, beverage, leisure, and B2B product categories.
The work focused on helping each account clarify its positioning, audience, content pillars, and growth opportunities on Instagram. For businesses entering the Toronto market, I built market-entry social strategies. For existing local businesses, I focused on strengthening visibility, engagement, and customer conversion through structured content planning.
The proposals contributed to securing social media management accounts with Palgong Tea, Buddy Plus, and Insta Ramen.
My Role
Built Instagram strategy decks structured around market context, account positioning, target audience, content pillars, and campaign direction
Conducted competitive and account audits to identify content gaps, category trends, audience opportunities, and platform-specific growth angles
Developed content frameworks across always-on content, seasonal campaigns, community-led content, creator collaborations, product education, paid promotion, and location-based activations
Tailored each strategy to the business model, including market-entry positioning for Buddy Plus, SMB growth strategy for Palgong Tea, and B2B lead-generation content for Insta Ramen
Connected content ideas to practical outcomes such as awareness, engagement, store visits, membership growth, app usage, customer trust, and B2B inquiries
Selected Strategy Directions
Palgong Tea
Developed an SMB brand growth strategy around Korean bubble tea identity, community connection, sustainability, and Korean culture relevance. Content directions included Korean holiday campaigns, campus engagement, K-pop fandom activations, staff recommendation content, sign-language menu content, app activation, giveaways, and creator collaborations.
Buddy Plus
Developed a market-entry Instagram strategy for a premium indoor golf simulator entering the Toronto market. The direction focused on launch visibility, membership acquisition, simulator experience content, junior golfer content, customer trust, informational posts, weather-based indoor golf positioning, and lifestyle-driven Reels.
Insta Ramen
Developed a B2B-focused Instagram strategy for an instant ramen machine business. The direction positioned Instagram as both a product education channel and a lead-generation tool, using certification content, Asian grocery store proof point, self-serve ramen culture, pop-up concepts, and use-case storytelling for karaoke rooms, board game cafés, offices, food-service spaces, and indoor golf lounges.
Toronto indoor golf lounge market competitive analysis
Toronto Boba market competitive analysis
